[Harp-L] Re: Jason Ricci review / writeup Rochester



BAT in Cincy writes:
"... a month or so ago I put a sample of some of Jason's live stuff in the hands of Frank DeBlase of
City Newspaper - he's a Blues writer / musician and had never heard of JR - and woulldn't you know it, he asked me for more info and did a nice little advance promo of Jason's show this upcoming wednesday."


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Guys, this is a VERY important lesson!

I've been involved in various facets of the print media for nearly 15 years, trust me on this: If you spoon feed info to music writers and editors, the odds of them writing about your band/gig/CD/etc. SKYROCKET!!! I cannot stress this enough. If you want to promote a gig of yours, track down any and all writers who might be inclined to cover it -- give them a CD, an info packet, PHOTOS ... anything you can. These folks love music but, in the end, laziness often rules the day (hey, they were out covering a gig last night and didn't get home till after 3, right?). So if, over their 11 a.m. "morning" coffee, they see on their desk a packet of info on your band complete with a couple nice pics -- voila! -- instant story. Gets their editor off their back, promos your gig, readers get a nice story ...... everyone's happy. But this starts with YOU. If you don't make the effort, readers get another lame story about the latest cheesy pop idol or cowboy-hatted "country" singer with capped teeth and a tanning-booth tan.
MN







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